PSYCHOLOGY & BEHAVIORAL DESIGN
Decision science, persuasion, UX psychology and applied behavioral insights.
PROOF-OF-WORK TASKS6 TASKS
B
Beginner
LEVEL 01
- 01Write a blog post explaining cognitive biases in user interfaces, then share the post draft on LinkedIn
- 02Conduct a heuristic evaluation on a landing page and document issues, then post the heuristic report
I
Intermediate
LEVEL 02
- 01Design a user experience research experiment testing visual hierarchy, then share the research plan and findings
- 02Create a behavioral design audit for a checkout flow pointing out friction, then publish the user journey audit
A
Advanced
LEVEL 03
- 01Perform a behavioral audit of a SaaS checkout or onboarding flow to design interventions, then publish the audit report
- 02Design and execute a quantitative behavioral design experiment testing Default Choices, then share the research paper
YOUTUBE RESOURCES
ROADMAPS & DOCS