PAID MEDIA & GROWTH
Paid media channels: search, display, social ads, budget management and growth marketing.
PROOF-OF-WORK TASKS6 TASKS
B
Beginner
LEVEL 01
- 01Design a search ad campaign mockup with three ad copies, then share the ad layout and targeting settings on LinkedIn
- 02Set up tracking pixels for a website using conversion tags, then write a post explaining the pixel configuration
I
Intermediate
LEVEL 02
- 01Create an interactive paid advertising dashboard with custom metrics, then publish the dashboard template and data insights
- 02Run an advertising experiment comparing ad creative options, then share the performance metrics and results
A
Advanced
LEVEL 03
- 01Develop a full-scale paid acquisition blueprint for a SaaS product detailing audience mapping, then share the strategy slide deck
- 02Set up automated bidding scripts for Google Ads using JavaScript that adjust bids dynamically, then share code and impact
YOUTUBE RESOURCES
ROADMAPS & DOCS