MARKETING
Digital marketing fundamentals: SEO, analytics, social media, and growth marketing.
PROOF-OF-WORK TASKS6 TASKS
B
Beginner
LEVEL 01
- 01Design a marketing strategy outline for a product launch, then share the launch plan and goals on LinkedIn
- 02Create a branding style guide containing color schemes and logos, then post the brand guide snapshots
I
Intermediate
LEVEL 02
- 01Conduct a marketing campaign analysis and create a performance dashboard, then publish the dashboard insights
- 02Run a growth marketing experiment and document the hypothesis and results, then share the growth experiment logs
A
Advanced
LEVEL 03
- 01Formulate a global go-to-market strategy for a new SaaS product launch including pricing, then publish the strategy deck
- 02Set up a growth loop experiment framework detailing viral invite mechanics, then track the viral coefficient over thirty days