DIGITAL MARKETING FUNDAMENTALS
Marketing strategy, funnels, channels and analytics basics.
PROOF-OF-WORK TASKS6 TASKS
B
Beginner
LEVEL 01
- 01Create a comprehensive digital marketing campaign plan for Nexlevr, then share the campaign calendar and goals on LinkedIn
- 02Set up a tracking pipeline for a website using Google Analytics and tag manager, then write a post explaining the setup steps
I
Intermediate
LEVEL 02
- 01Analyze a digital marketing campaign dataset and create a dashboard in Looker Studio, then publish the dashboard template and data insights
- 02Design a lead generation landing page and run a conversion rate optimization experiment, then share the experiment results
A
Advanced
LEVEL 03
- 01Design and execute an automated growth marketing engine combining web scraping and CRM automation, then share the automation workflow
- 02Create a comprehensive multi-channel attribution model dashboard in Looker Studio using custom SQL queries, then post the case study
YOUTUBE RESOURCES
ROADMAPS & DOCS